From Plastics Giant to
Digital Leader
Digital Leader
Rotaform Plastics
"Double has looked after our Rotaform and Spa Family brand's marketing for some time. In that time we have seen exponential sales growth in our digital channels and strong growth across over-all, in both our B2B and B2C businesses. I have found Double is a super professional and effective marketing partner that always ensures there is a great ROI with any investment. I always come away from speaking to Reuben about our next stage being inspired to aim higher. Can't recommend enough, great team."
David Brumby,
CEO
688
%
Increase in Website traffic
via Google Ads & SEO
240
%
Increase in Website Conversion
as well as significant margin lift
+XX
%
Record Annual Revenue Growth
Commercially sensitive (unfortunately)
About the Company
Rotaform is an established New Zealand plastics manufacturer with the ambition to become the industry’s largest supplier. Double was tasked with discovering the major drivers of revenue growth and building new marketing and advertising systems, increase new customers and drive significant revenue growth.
Project brief
- Become NZ's leading commercial plastics supplier
- Dramatically increase revenue & new customers
What we did
- Digital Strategy
- Ecommerce website and conversion
- Google Ads
- Search Engine Optimisation (SEO)
Growth vs Cashflow
Despite earning a leading name in the plastics manufacturing industry, Rotaform was struggling with their digital channel. They knew they were missing out on a major source of both new customers and large commercial enquiries. However, we needed to justify marketing investment with ongoing increases in revenue. Using an incremental approach we balanced the quick ROI of urgent upgrades with more lucrative long-term projects.
Our focus began with paid search (Google ads) and quickly moved to conversion optimisation of the website and structuring the website for SEO success (organic Google rankings). We then moved to ads optimisations, landing pages, checkout, shipping streamlining, bulk discounts, up-sells and conversion dashboards.
The results is a major new revenue stream, constant source of new customers and a higher success rate on multi-million dollar orders.
