We needed healthcare professionals to sit up and take notice. With COVID-19 making workplaces extremely busy and stressful, our ads needed to be bitesized, explanatory and compelling. We shot a series of 6-15 second ads for Facebook and Instagram that worked to introduce Celo, build product curiosity and drive users to download the app.

Our ads drew inspiration from the highly successful by Monday.com advertising campaign, with a healthcare focus. Tapping into the need to reduce individual stress and the frustration of slow team communication, Celo offered a compelling way to solve a huge problem in a users daily life. Across a single day of shooting we created 12 ads and a foundation of content to elevate the brand and drive user growth throughout the world.

Our ads drove curious users to the website but we didn’t just need downloads, we needed our users endorsement and confidence to invite their whole team to try Celo. As with any messenger product, its usefulness is only as strong as the size of your network.  We found that for user to stick, they needed to fully understand the benefits to them and their wider team.

We designed a series of landing page to educate and convert informed trials and demos. We discovered that the more senior a healthcare worker (to a point) less concerned they were to introduce a new product to their team. We split-tested different versions and settled on landing pages that championed workflow smoothness and highlighted the GDPR privacy risks of consumer messaging apps.