Transform a Plastics Giant into a Digital Leader
- Build marketing systems to become the leading supplier in NZ.
- Use marketing systems to dramatically increase revenue.
Rotaform.co.nz is an established New Zealand plastics manufacturer with the ambition to become the industry’s largest supplier. Double was tasked with discovering the major drivers of revenue growth and building new marketing and advertising systems, increase new customers and drive significant revenue growth.
- Record number of sales and monthly enquiries from new customers (Strategy)
- Built best-in-industry 500+ product e-commerce website (Development)
- Profitable Google Adwords + Facebook re-marketing (Advertising)
- 688% increase in Website traffic (SEO, Ads)
- 383% increase in Google Search impressions (SEO)
- Ongoing website conversion rate increases upgrades (CRO,UI/UX design)
- Customer behaviour tracking, analytics and dashboards (Data Analytics)
New Revenue vs Growth Budgets
We needed to justify Rotaforms marketing investment with ongoing increases in new client revenue. By taking an incremental approach we successfully balanced the quick ROI of urgent marketing systems upgrades with lucrative long term projects.
Our services for this project
Customer Profitability Profiling and
Ecommerce Website development
Conversion Rate Optimization
CRM, customer analytics and
Search Engine Optimization (SEO)