Transform a Plastics Giant into a Digital Leader

Project Vision

  1. Build marketing systems to become the leading supplier in NZ.
  2. Use marketing systems to dramatically increase revenue.

About Rotaform is an established New Zealand plastics manufacturer with the ambition to become the industry’s largest supplier. Double was tasked with discovering the major drivers of revenue growth and building new marketing and advertising systems, increase new customers and drive significant revenue growth.

Our Results

  • Record number of sales and monthly enquiries from new customers (Strategy)
  • Built best-in-industry 500+ product e-commerce website (Development)
  • Profitable Google Adwords + Facebook re-marketing (Advertising)
  • 688% increase in Website traffic (SEO, Ads)
  • 383% increase in Google Search impressions (SEO)
  • Ongoing website conversion rate increases upgrades (CRO,UI/UX design)
  • Customer behaviour tracking, analytics and dashboards (Data Analytics)

New Revenue vs Growth Budgets

We needed to justify Rotaforms marketing investment with ongoing increases in new client revenue. By taking an incremental approach we successfully balanced the quick ROI of urgent marketing systems upgrades with lucrative long term projects.

Our services for this project

Growth Strategy

Customer Profitability Profiling and


Ecommerce Website development

Conversion Rate Optimization

Google Adwords.

CRM, customer analytics and

customer journey

Search Engine Optimization (SEO)

BLUNT Umbrellas

Grammar Electrical