CRO & Website

Your

AI-Powered

Conversion Rate Audit for

New Zealand Skills & Education Group

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is "What's in it for me?" immediately obvious.

The current hero headline "Study English in New Zealand" is clear. However, to enhance the "what's in it for me?" aspect and directly address a prospective student's deeper aspirations (e.g., career advancement, university entry), consider a more benefit-driven headline. For example: "Master English for Your Global Future: Your Pathway to University and Career Success in New Zealand."

Passed

FAILED

Are hero benefits clear and impactful?

The hero section highlights qualitative benefits but lacks immediate quantifiable benefits seen further down the page. Integrating a key numerical benefit (like the "93% Completion Rate" or "13500+ Successful Students") directly into the hero copy could make it even more compelling and impactful for lead generation.

Passed

FAILED

Are hero benefits clear and impactful?

Passed

FAILED

Is there a clear, benefit-focused headlines?

While some headlines are benefit-focused, others primarily state what is offered rather than the direct outcome for the student. Consider rephrasing more headlines throughout the site to emphasize tangible outcomes and reinforce the value proposition at every step of the user journey..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are team credentials and expertise showcased?

The homepage does not feature a dedicated section showcasing team members' credentials or expertise. Highlighting the qualifications and background of key faculty or leadership can significantly build trust and confidence in the quality of education, which is a primary concern for students.

Passed

FAILED

Do case studies include ICP-relevant metrics?

The homepage does not feature traditional case studies with specific, ICP-relevant metrics. Developing and showcasing student success stories that include specific achievements (e.g., "Achieved IELTS Band 7.0," "Successfully Enrolled in X University") would be highly impactful social proof.

FAILED

Passed

Are review star ratings high quality?

The homepage does not display any aggregated star ratings from external review platforms (e.g., Google Reviews, Facebook). Visible third-party star ratings with high average scores can significantly enhance trust and conversion for a service-based business like an education institution.

Passed

FAILED

Do contact forms include legal disclaimers?

The contact forms do not explicitly include a direct legal disclaimer or a checkbox for consent. Direct legal disclaimers on forms are a best practice for transparency and compliance, especially for an international audience providing personal information.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Do forms request minimum viable information?

The "Enquire Now" and "Download Brochure" pop-up forms ask for an excessive amount of information, including sensitive details like ethnicity and date of birth. This high barrier can significantly deter potential leads. Reduce the number of required fields on these initial contact forms to the absolute minimum (e.g., name, email, query type).

Passed

FAILED

Is mobile CTA placement optimized?

The main "Enquire Now" button in the header is hidden on mobile, directing users to find it within the burger menu. This adds friction to a primary conversion path on mobile. Reconsider the visibility of the primary "Enquire Now" CTA on mobile, perhaps with a sticky button or more prominent placement.

FAILED

Passed

Are call to actions clear and compelling?

The animated images in the hero section are not immediately obvious as clickable CTAs and some buttons are confusing (e.g. "Auckland CBD"). Clarify the animated image text to be more action-oriented and ensure that all elements designed to be clickable clearly communicate their function.

Passed

FAILED

Are "not ready yet" CTAs available?

The "Download Brochure" functions effectively as a "not ready yet" CTA, but there is no explicit newsletter signup or a more general "stay informed" option. Adding such an option could expand the lead nurturing funnel for those in the earliest stages of research.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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