CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Roof Hero

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Are header tags structured logically?

The header tag hierarchy is not semantically optimal, starting with H4 and having H2s and H3s later. Reorganize headings to have a single H1 for the main page title (e.g., "Compare Quotes from Sydney’s Top-Rated Roofers in 24 hours.") followed by H2s for major sections, improving SEO and content readability.

Passed

FAILED

Does gated content address buyer journey stages?

The website has a blog for top-of-funnel content and a quote form for bottom-of-funnel conversion. However, there's a lack of explicit gated content for different buyer journey stages (e.g., consideration-stage whitepapers or decision-stage comparison tools). Developing such content could improve lead nurturing and volume.

Passed

FAILED

Does gated content address buyer journey stages?

Passed

FAILED

Is value proposition visible within 3 seconds?

The primary value proposition ("Instant Roof Quotes from Vetted Sydney Contractors" and "Compare Quotes from Sydney’s Top-Rated Roofers in 24 hours.") is immediately apparent in the page title, meta description, and prominent hero section headline..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are security certifications visible?

No explicit security certifications or trust badges (e.g., SSL certificate, data privacy compliance icons) are prominently displayed. To enhance user trust, especially when collecting personal information, consider adding security badges near the form or in the footer.

Passed

FAILED

Are team credentials and expertise showcased?

The website does not showcase the credentials or expertise of the RoofHero internal team. To build stronger trust and credibility, especially for leads who want to know who is behind the platform, consider adding an "About Us" section detailing the team's background, mission, and commitment to the service.

FAILED

Passed

It's abundantly clear why people should trust you

Trust is established through multiple elements: "Trusted by 1,200+ Sydney homeowners," "Vetted & Licensed Roofers," "4.9 avg rating," testimonials addressing specific homeowner concerns, and clear statements like "Your details are never shared."

Passed

FAILED

Is social proof strategically placed?

Social proof (e.g., "Trusted by 1,200+ Sydney homeowners," "4.9 avg rating" near the form, and testimonials further down) is strategically placed to build immediate trust and reinforce the value proposition at critical conversion points.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Are progressive engagement forms implemented?

The website primarily focuses on high-commitment quote requests. To increase lead volume from visitors not yet ready to commit, implement lower-commitment lead magnets such as a downloadable "Roof Maintenance Checklist" or a "Guide to Sydney Roofing Materials" with a simple email capture form.

Passed

FAILED

Are "not ready yet" lead capture CTAs (like newsletters) to nurture engaged visitors.

Currently, there are no explicit "not ready yet" CTAs. To maximize lead capture, introduce options like a newsletter signup for ongoing roofing tips or a free guide download for those still researching.

FAILED

Passed

Do forms offer a compelling exchange for a leads details?

The form clearly offers "Get Matched with Vetted Roofers in 60 Seconds" and "Compare Quotes from Sydney’s Top-Rated Roofers in 24 hours" in exchange for contact details. This is a direct and compelling value proposition for a homeowner needing roof services.

Passed

FAILED

Are call to actions clear and compelling?

The CTAs like "Get Quotes," "Get My Roof Quotes →," and "Get My Free Roof Quotes →" are highly visible due to contrasting colors (orange) and action-oriented language. They are placed strategically throughout the page.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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