CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Testcompany

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is "What's in it for me?" immediately obvious.

The hero section headline currently states "PLUMBING & DESIGN". This is your company name, not a direct benefit for the user. To immediately answer "What's in it for me?" and drive lead volume, the main headline should communicate a clear, specific value proposition like "Auckland's Trusted Plumbers: Quality Work, On Time & On Budget".

Passed

FAILED

Do headlines make sense alone?

Many headlines are descriptive of services (e.g., "Gassfitting") rather than benefit-focused. Revise headlines throughout the site to clearly state the value or problem solved without requiring users to read additional copy, for example: "Safe & Certified Gasfitting for Your Home".

Passed

FAILED

Do headlines make sense alone?

Passed

FAILED

Are customer benefits visualized?

Current visuals do not effectively visualize customer benefits. To make benefits more tangible, add before-and-after images for renovations, infographics showing quantifiable results (e.g., reduced water bills), or short video snippets demonstrating problem resolution..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are team credentials and expertise showcased?

The site mentions a "team of trained professionals" but does not show them. To build stronger trust, prominently feature key team members' qualifications, years of experience, and relevant certifications, ideally with professional photos.

Passed

FAILED

Do case studies include ICP-relevant metrics?

The website lacks case studies with specific metrics. Implementing case studies with clear, measurable outcomes (e.g., "Reduced costs by X%," "Completed project Y weeks ahead of schedule") would be highly beneficial for attracting high-value leads.

FAILED

Passed

Do testimonials from address real target customer concerns?

While testimonials are positive, they lack specific details like company names or photos. They could more deeply resonate by addressing specific fears or high-value concerns of your ideal customer profiles (e.g., project delays or cost overruns).

Passed

FAILED

Is visual quality high enough to enhance perception?

The low-resolution background image in the testimonial section and the clip-art style service icons detract from the professional perception of the site. Inconsistent visual quality can make traffic question the professionalism of the business.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Does primary CTAs use action-oriented language?

The submit button on the contact form is a generic "Submit." To improve click-through rates and set clear expectations for leads, use more specific and benefit-driven language like "Get My 4-Hour Response" or "Request a Free Quote."

Passed

FAILED

Are "not ready yet" CTAs available?

The site lacks lead capture for visitors not ready for a quote. Implement "not ready yet" CTAs such as a newsletter signup or a high-value downloadable resource (e.g., "A Homeowner's Guide to Water Efficiency") to nurture future leads.

FAILED

Passed

Are different CTAs available for stakeholder types?

The website broadly mentions serving residential and commercial clients but does not offer distinct CTAs tailored to them. Creating tailored pathways (e.g., specific CTAs for "Property Managers" vs. "Homeowners") could increase lead volume from high-value segments.

Passed

FAILED

Do forms offer a compelling exchange for a leads details?

The main form's promise of "4 HOUR MAXIMUM RESPONSE TIME FROM A REAL HUMAN" is a clear and compelling value exchange. This is an existing strength that should be amplified across the site and in CTA copy to drive lead volume.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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