CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Nuralite Waterproofing Limited

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is navigation, large, clear and relevant?

The desktop navigation is hidden behind a hamburger menu, creating major friction. The main navigation links must be made immediately visible in the header for all desktop users to improve site-wide discoverability.

Passed

FAILED

Are header tags structured logically?

The homepage is missing a primary H1 tag, which is a critical flaw for SEO and accessibility. The main headline, 'DECKING MADE EASY,' should be designated as the H1 to clearly define the page's purpose.

Passed

FAILED

Are header tags structured logically?

Passed

FAILED

Are title tags and meta descriptions optimized?

While passed, the recommendation is important. The page title tag should be optimized with relevant keywords like 'adjustable deck pedestals' or 'timber decking solutions' to improve search engine visibility and attract more qualified traffic..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are review star ratings high quality?

No star ratings are visible on the homepage. This is a major missed opportunity. A prominent display of the overall average star rating (e.g., '4.8/5 stars from 800+ reviews') should be added to immediately build trust.

Passed

FAILED

It's abundantly clear why people should trust you

The site lacks sufficient trust signals. Integrate prominent customer testimonials (quotes with photos/names) and partner logos directly into the main content areas, especially near CTAs.

FAILED

Passed

Are usage statistics highlighted?

The site does not show how many people use the product. Adding a simple, powerful statistic like 'Trusted by 1,000+ Australian builders and homeowners' provides strong social proof and demonstrates market acceptance.

Passed

FAILED

Do case studies include ICP-relevant metrics?

Visuals are good, but lack data. Develop and feature concise case studies with quantifiable outcomes (e.g., 'Reduced installation time by 40%' or 'Saved $X on site prep') to prove the product's tangible value.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Do forms offer a compelling exchange for a leads details?

The generic footer contact form offers a poor value exchange. To significantly increase lead volume, replace it with a compelling lead magnet like a 'Free Decking Project Planner' or 'Deck Design Consultation'.

Passed

FAILED

Are progressive engagement forms implemented?

The site fails to capture leads who are not ready to buy. Introduce a prominent newsletter signup or an offer for a guide (e.g., 'The Beginner's Guide to Nurajack') to build a nurturing list.

FAILED

Passed

Are lead magnets high-value and ICP-relevant?

While passed, the recommendation is key. The site has valuable assets like the 'Quantity Calculator' and 'Downloads' but they lack visibility. These must be promoted more prominently on the homepage to maximize their effectiveness.

Passed

FAILED

Does CTA copy create appropriate urgency?

The CTA copy lacks urgency, which can lead to procrastination. Consider testing soft urgency in the copy (e.g., 'Start Your Project Today') to encourage immediate action from motivated users.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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