CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Stormwater360

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is pricing structure transparent?

The website does not provide any pricing information. Optimisation: While full pricing may not be feasible, consider adding high-level pricing context if appropriate (e.g., "Request a Custom Quote," "Solutions tailored for projects of all sizes") to manage expectations and reduce friction for potential leads.

Passed

FAILED

Are competitive comparison tools available?

The homepage does not feature any explicit competitive comparison tools. Optimisation: If there are specific competitors or common alternative solutions, consider adding a comparison page or a buyer's guide that objectively highlights the unique advantages and differentiators of Enviropod, addressing potential competitive questions early in the sales cycle.

Passed

FAILED

Are competitive comparison tools available?

Passed

FAILED

Is "Share this page" functionality optimized?

There is no explicit "Share this page" functionality. In a B2B context, making it easy for one person to share the page internally (e.g., via email, LinkedIn, or copy link) is valuable. Optimisation: Add prominent "Share this page" buttons to easily facilitate internal sharing among decision-makers..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are review star ratings high quality?

There are no explicit star ratings displayed. Optimisation: If Enviropod has strong external reviews on platforms like Google or industry-specific review sites, consider integrating a summary of these (e.g., "4.8/5 Stars from 100+ reviews") on the homepage to leverage this form of social proof.

Passed

FAILED

Are team credentials and expertise showcased?

The homepage does not showcase specific team member credentials. Optimisation: Consider adding a "Meet the Experts" or "Our Leadership" section that briefly highlights key team members' relevant experience to build additional trust.

FAILED

Passed

Are delivery process steps shown clearly?

The homepage does not explicitly detail the delivery or implementation process. Optimisation: Create a short "How It Works" or "Our Process" section that outlines the typical steps a client would go through from initial contact to successful implementation.

Passed

FAILED

Are media mentions included?

The homepage does not prominently feature media mentions. Optimisation: If Enviropod has been featured in relevant industry publications, consider adding a small "As Seen In" section with logos of those media outlets to leverage their credibility.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Do enquiry forms reinforce value received?

The generic "Contact Us" form doesn't explicitly state what the user will receive. Optimisation: For the general "Contact Us" form, change the submit button text from a generic "Submit" to something like "Send your inquiry & get a response within 24 hours." On the thank you page, explicitly state what will happen next.

Passed

FAILED

Do forms request minimum viable information?

The newsletter modal asks for 6 fields (First Name, Last Name, Email, Company, State, Country, Industry). This is slightly high for a newsletter, which might impact sign-up volume.

FAILED

Passed

Does CTA copy create appropriate urgency?

The CTA copy doesn't strongly create urgency. While not necessarily a "Fail" as artificial urgency can backfire in B2B, adding subtle, value-driven urgency could potentially increase lead volume for high-intent actions.

Passed

FAILED

Are different CTAs available for stakeholder types?

While content is segmented by stakeholder type, the final buttons are uniform. There's an opportunity to create more role-specific CTAs within those dedicated sections to improve relevance.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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