CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Doublez

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is implementation info available for late-stage prospects?

For late-stage prospects considering new signups, providing accessible details (e.g., a link to a "How We Work" page with a clear process overview or an FAQ section on implementation) would build confidence and remove potential blockers.

Passed

FAILED

Does gated content address buyer journey stages?

While the "Strategic Marketing Plan" is good for consideration/decision, the website could benefit from highlighting gated content for earlier buyer journey stages. Consider promoting downloadable awareness-stage content (e.g., "Trends in AI for Digital Marketing", "Guide to Profitable Lead Gen for High-Ticket Offers") or more detailed decision-stage content (e.g., "Implementation Playbook for Digital Agency Partnerships") to capture leads at various stages, increasing new signups.

Passed

FAILED

Does gated content address buyer journey stages?

Passed

FAILED

Is there a purpose-built video summarizing value?

While client testimonial videos are present and valuable, the homepage lacks a dedicated, purpose-built video (e.g., a short explainer video or video sales letter) summarizing the agency's core value proposition. Adding such a video would offer a quick and engaging way for potential new signups to grasp the offer..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Are delivery process steps shown clearly?

The website does not clearly outline the typical delivery process steps from initial engagement to project completion. Adding a simple visual (e.g., a 3-5 step infographic) or a dedicated section outlining steps like "Discovery -> Strategy -> Execution -> Optimization -> Results" would reduce uncertainty and build confidence for new signups.

Passed

FAILED

Are team credentials and expertise showcased?

The homepage currently lacks specific showcases of team credentials and expertise beyond a general mention. Consider adding a small section highlighting key team members' experience, roles, or impressive achievements (e.g., "Meet our leadership team: 20+ years in digital strategy") or linking prominently to an "Our Team" section on the About page with detailed bios, to build stronger personal trust and encourage new signups.

FAILED

Passed

Are security certifications visible?

No security certifications or compliance badges are visible. For an agency dealing with client data and B2B high-ticket offers, displaying relevant security certifications (e.g., SOC 2, ISO 27001) or privacy policy links prominently would significantly enhance trust and reduce concerns, especially for larger potential clients focused on new signups.

Passed

FAILED

Are review star ratings high quality?

The prominent 5.0 Google star rating is excellent and adds significant credibility. Consider adding the total number of reviews next to the stars (e.g., "5.0 from 100+ reviews") for even greater impact, if available and high, to boost confidence for new signups.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Do thank you pages provide immediate value?

The generic "Thank you! Your submission has been received!" message misses an opportunity. Optimize the thank you experience by immediately delivering the promised value (if digital) or clearly outlining next steps (e.g., "Your custom plan will be emailed within 24 hours. While you wait, check out our latest case studies.") and offering additional relevant resources, to keep potential new signups engaged.

Passed

FAILED

Do enquiry forms reinforce value received?

The submit button "Get in touch" is generic and the `w-form-done` message ("Thank you! Your submission has been received!") does not reinforce the value received. Optimize the submit button text to something more aligned with the "Strategic Marketing Plan" (e.g., "Get My Free Plan" or "Send My Plan") and customize the thank you page or message to re-iterate the benefits and next steps (e.g., "Your custom analysis is on its way!"), to maintain momentum for new signups.

FAILED

Passed

Are different CTAs available for stakeholder types?

The website currently offers generic CTAs like "Book a call" and "Get in touch." To better cater to different stakeholder types (e.g., technical vs. business decision-makers), consider adding role-specific CTAs such as "Request Technical Specs" or "Calculate Your Potential ROI" where appropriate on relevant service pages or within the main CTA sections, to drive more targeted new signups.

Passed

FAILED

Is schema markup implemented?

No explicit schema markup (e.g., Organization, LocalBusiness, Service, Review schema) is apparent in the provided HTML. Implement relevant schema markup to help search engines better understand the content, potentially leading to rich snippets in search results and increased visibility for new signups.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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