CRO & Website

Your

AI-Powered

Conversion Rate Audit for

Graph Research Labs / ClimateTracker

It’s here! You’re AI-Powered Conversion Rate Optimisation Audit! We used our 93-point B2B guide (built from experience) to analyse your site and give you highly targeted recommendations to boost your conversions.

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Your score:

0 / 93

Value Proposition & Messaging

Your top four CRO changes:

This section evaluates how effectively your landing page communicates core value to visitors and motivates action. Strong value propositions clearly articulate specific benefits and speak directly to target audience pain points.

FAILED

Passed

Is "What's in it for me?" immediately obvious.

The current headline "Making the world better. One climate disclosure at a time." is aspirational but not benefit-driven for a B2B audience. Replace it with a clear, benefit-oriented headline that addresses a specific pain point and offers a solution. For example, "Streamline Climate Disclosure & Accelerate ESG Reporting with Intelligent Software" or "Simplify Compliance & Gain Actionable Climate Insights – Fast." Also, add a quantifiable benefit like "Reduce reporting time by X%."

Passed

FAILED

Is value proposition visible within 3 seconds.

The primary value proposition is not immediately clear in the hero section. The current H1 is a mission statement, not a benefit. Move the concise value proposition, such as "ClimateTracker simplifies climate disclosure reporting and accelerates sustainability analysis for your organisation," to the very top, above the fold, so it's visible within 3 seconds.

Passed

FAILED

Is value proposition visible within 3 seconds.

Passed

FAILED

Are customer benefits visualized?

While there's a product mockup, key benefits are not effectively visualized. Replace generic "CircleLogo" icons with specific graphics that illustrate the benefits (e.g., a simplified data flow, a graph showing reduced reporting time, a dashboard snapshot highlighting actionable insights). Consider a short (2-8 second) animation or video clip demonstrating a specific feature that delivers a key benefit..

Trust & Credibility

Your top four CRO changes:

FAILED

Passed

Do customer logos show diverse, aspirational clients?

The homepage currently lacks customer logos. Adding logos of recognizable, aspirational, or relatable client organizations (if applicable) can significantly boost trust and demonstrate proven success, encouraging more prospects to engage.

Passed

FAILED

Do testimonials from address real target customer concerns?

No customer testimonials are present on the homepage. Incorporate concise, scannable testimonials from ICP-relevant clients that directly address common fears, pain points, or highlight specific benefits (e.g., time saved, compliance achieved, cost reduced) to reinforce value and build trust.

FAILED

Passed

Do case studies include ICP-relevant metrics?

No case studies or specific client results are displayed on the homepage. To demonstrate tangible value, feature a concise summary or snippet of a key case study, highlighting ICP-relevant metrics (e.g., "Reduced reporting time by 50% for [Industry] company") and linking to the full case study.

Passed

FAILED

Are security certifications visible?

While it mentions data is "securely stored in AWS Cloud," there are no specific security certifications or compliance badges (e.g., SOC 2 Type 2, ISO 27001) visibly displayed. For B2B enterprise clients, explicitly showcasing these badges can significantly reduce security concerns and build confidence.

How confidently a visitor can believe that your business is legitimate, reliable, and the right choice. In a CRO audit, we assess whether your website includes essential trust signals like clear contact details, genuine testimonials, client logos, case studies, and privacy assurances. These elements help reduce hesitation, especially for first-time visitors, and play a critical role in nudging potential leads closer to conversion.

Conversions, Forms and Call to Actions

Your top four CRO changes:

FAILED

Passed

Do forms offer a compelling exchange for a leads details?

While a "BOOK A DEMO" CTA is present, the homepage doesn't offer any lower-commitment lead magnets that provide clear value in exchange for details (e.g., an industry report, a compliance checklist, a detailed guide). Implement lead magnets like "Download the 2024 Climate Disclosure Playbook" or "Get Your Free Climate Reporting Readiness Assessment" to capture leads earlier in their journey, increasing overall lead volume.

Passed

FAILED

Are "not ready yet" CTAs available?

There are no prominent "not ready yet" lead capture CTAs (e.g., newsletter signup, free downloadable guide/template). Implement a low-commitment lead magnet on the homepage or in a prominent banner to capture visitors who are interested but not yet ready for a demo, nurturing them towards conversion over time.

FAILED

Passed

Are call to actions clear and compelling?

The main Call to Action buttons ("BOOK A DEMO", "BOOK NOW") are clear, prominent, and use good contrast. To make them even more compelling and potentially increase lead volume for those not ready for a demo, consider offering a range of CTAs aligned with different stages of the buyer journey. For "FIND OUT MORE," consider more benefit-oriented language like "Explore Features" or "See Product Benefits."

Passed

FAILED

Is phone number prominently displayed?

A phone number is not prominently displayed on the homepage. Add the company phone number to the header and footer to provide an easy, direct contact option for prospects who prefer to call, which can significantly increase lead volume for high-intent buyers.

This section reviews if your website turns interest into action. It’s not enough to attract the right visitors. Your forms and CTAs need to guide them clearly and confidently toward the next step. That means using persuasive language, removing unnecessary friction, and aligning every element with your users’ intent.

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