VINE
How we helped Vine create a user-centered digital hub for Family Violence Resources
Vine (Violence Information Aotearoa) needed a website to match its mission as New Zealand’s central hub for family and sexual violence information.
With a complex site structure and diverse user needs, Double partnered with Vine to create an intuitive, inclusive platform grounded in Te Tiriti and Mātauranga Māori. The result is a modern, accessible site that makes critical information easy to find.
SERVICES
- Digital Strategy
- Brand Identity & Illustration
- Website Design & Development
- UX & UI Design
- Performance Analytics
TEAM
Reuben
Job Description
Hattie
Job Description
Gareth
Job Description
Results
34%
increase in average session duration
14%
reduction in bounce rate
The Challenge
When the national centre for research and information on family and sexual violence rebranded from the New Zealand Family Violence Clearinghouse (NZFVC) to Violence Information Aotearoa (Vine), they needed more than just a new name and logo.
Their existing website had become difficult to navigate, with critical resources buried in a complex structure that no longer served their diverse audience effectively.
Vine supports multiple stakeholder groups, including policymakers, researchers, service providers and affected individuals. They needed a digital platform that could efficiently connect each user type with the information they were looking for. With their Koha Library system housing a wealth of valuable research, seamless integration between the main website and the library system was essential.
Their existing website had become difficult to navigate, with critical resources buried in a complex structure that no longer served their diverse audience effectively.
Vine supports multiple stakeholder groups, including policymakers, researchers, service providers and affected individuals. They needed a digital platform that could efficiently connect each user type with the information they were looking for. With their Koha Library system housing a wealth of valuable research, seamless integration between the main website and the library system was essential.
Our Approach
Double developed a comprehensive strategy that placed users at the centre of every decision. We began with a discovery phase to deeply understand Vine’s unique challenges.
In-depth stakeholder analysis:
We worked closely with the Vine team to review detailed personas representing researchers, community workers, policy advisors, educators, support workers, and those seeking help. This ensured the final site delivered a meaningful experience for each unique user journey.
We worked closely with the Vine team to review detailed personas representing researchers, community workers, policy advisors, educators, support workers, and those seeking help. This ensured the final site delivered a meaningful experience for each unique user journey.
User journey mapping:
We identified critical pathways through the site for each persona, simplifying a complex information structure into intuitive, user-friendly flows.
We identified critical pathways through the site for each persona, simplifying a complex information structure into intuitive, user-friendly flows.
Strategic planning:
Beyond visual design, our focus was on creating a site that genuinely supports Vine’s mission to provide accessible, reliable information to those who need it most.
Beyond visual design, our focus was on creating a site that genuinely supports Vine’s mission to provide accessible, reliable information to those who need it most.
The Solution
With a clear understanding of Vine’s needs, we delivered the following:With a clear understanding of Vine’s needs, we delivered the following:
Grounded in Mātauranga Māori:
Throughout the project, we aligned the design and content with Te Tiriti and Mātauranga Māori principles. This included appropriate language translations and cultural considerations, guided by the Vine team and their Māori advisory group.
Throughout the project, we aligned the design and content with Te Tiriti and Mātauranga Māori principles. This included appropriate language translations and cultural considerations, guided by the Vine team and their Māori advisory group.
Intuitive information architecture:
We restructured the entire site to create logical, streamlined pathways tailored to different user types. This made it easy for visitors to find exactly what they needed, quickly.
We restructured the entire site to create logical, streamlined pathways tailored to different user types. This made it easy for visitors to find exactly what they needed, quickly.
Enhanced search functionality:
We implemented powerful search tools with advanced filtering options, enabling users to refine results by content type, date, location, and more.
We implemented powerful search tools with advanced filtering options, enabling users to refine results by content type, date, location, and more.
Koha Library integration:
We seamlessly connected the main website with Vine’s extensive research library, creating a consistent and cohesive user experience across both platforms.
We seamlessly connected the main website with Vine’s extensive research library, creating a consistent and cohesive user experience across both platforms.
Responsive design:
The site performs beautifully across all devices, ensuring accessibility whether users are at a desk or on the go.
The site performs beautifully across all devices, ensuring accessibility whether users are at a desk or on the go.
Event management tools:
We developed features for showcasing upcoming talks, training sessions, and conferences, with clear visual distinction between event types.
We developed features for showcasing upcoming talks, training sessions, and conferences, with clear visual distinction between event types.
The Results
The new Vine website now serves as a central hub for family violence information in Aotearoa New Zealand. The transformation has led to significant improvements in user engagement, including:
34% increase in average session duration
14% reduction in bounce rate
This success was achieved by:
Streamlining access to critical resources
Improving search functionality to connect users with relevant content quickly
Enhancing accessibility features to ensure inclusive access for all users
Implementing a modern, professional design that reflects Vine’s vital role in the community
Through our end-to-end process, from discovery and strategy through to wireframing, development and testing, Double delivered a digital platform.
Through our end-to-end process, from discovery and strategy through to wireframing, development and testing, Double delivered a digital platform. The result truly supports Vine’s mission of providing accessible and trustworthy information for all their stakeholders.
See more at: https://www.vine.org.nz
See more at: https://www.vine.org.nz
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